Meta Launches #DigitalSuraksha campaign in partnership with MeitY for the G20 campaign
Meta Launches #DigitalSuraksha
campaign in partnership with MeitY for the G20 campaign
Why In News
Meta in partnership
with MeitY has launched its #DigitalSuraksha campaign to build on the company’s
efforts to offer a safer and more inclusive internet to everyone.
Key Points
Meta, announced its
partnership with the ministry of electronics and information technology (MeitY)
for the G20 stay safe online campaign. As part of the partnership, the company
claims that it will create and share helpful resources in multiple Indian
languages through various channels, and spread awareness on how to stay safe
online. Moreover, Meta has also launched its #DigitalSuraksha campaign to build
on the company’s efforts to offer a safer and more inclusive internet to
everyone.
DigitalSuraksha
campaign will include two digital literacy and three consumer awareness
initiatives under the Digital literacy measures and Consumer awareness
initiatives.
The first phase of
#DigitalSuraksha includes a partnership with Delhi Police to provide digital
literacy to users in Delhi.
According to the
company, the resources under the G20 stay safe online will cover themes such as
tackling online fraud, how to report harmful content, tips to keep yourself
safe when interacting online and more.
This partnership
claims to not only support and equip the existing internet users but benefits
the rapidly increasing new Internet users in India.
India is at the cusp
of becoming a $1 trillion digital economy and at the time when India is holding
the G20 presidency, this strategic partnership will not only support and equip
the existing internet users but will also be beneficial for the rapidly
increasing amount of new internet users in India.
Other partnerships
for the campaign:
The digital literacy
measures further include the partnership with Delhi Police and Digital Nagrik
Pledge. On the other hand, the consumer awareness initiatives will include
Delhi Metro wrap, UnGap (a chat show featuring pairings of well-known parents
and children) and Reporting campaign for children.